Human Mechanics: Volume Two : Sales Psychology Through a Human Lens by Genesis Labs

Format: Digital PDF Manual: 36 pages. Instant download. No videos, no modules, no drip schedule.

"A sale is a transfer of trust. Everything in this manual serves that one sentence."

This is the second operator manual from Genesis Labs. Volume One earned the comment. This one is everything after it: who is in your room, what they fear, what they want, and where their trust turns into a ticket. Sales psychology through a human lens, written plain enough to read in one sitting and dense enough to run a season on.

What's inside:

• The three players: consumer, creator, owner, and how each one is sold to
• The steering wheel: fear pushes, desire pulls, you steer
• Seven countable lines from your own ticketing data, plus 15 crowd avatars sorted into consumers, artists and owners
• The funnel stage by stage: personal social, ManyChat, the text list as a data collector, ads as a separate engine, the text strategy pressure cooker, checkout by class
• 16 ticketing platforms and 8 list tools, ranked
• 40 research notes, each one applied to your event

Who it's for: Promoters, artists and venue owners who already have content moving and lose people between the comment and the checkout.

About Genesis Labs: Genesis Labs is a creative direction and production studio founded by Alejandro Holliday, specializing in the design and execution of immersive brand experiences.